how would you attract/address your audience?
When making an attempt to attract an audience to our product, we took into consideration the fact that our target market was 15+. In order to adapt to this, we created this OTS so that the audience could relate and become more involved in the screening. We asked our audience what sort of horror they preferred. Gathering together a large amount of data we concluded that they enjoyed a Paranormal with slight phycological and slasher twists mixed in. From this data we decided to create a film about a soldier with PTSD, as it could have a Paranormal narrative that included a few scenes of violence and gore.